WesBanco MVP Launch

Problem:
WesBanco was launching their new MVP (Mission,Vision Pledge) Program and needed video support for social media to help support the launch. They needed a script, story boards, and voice talent in 48 hours and the finalized videos completed for compliance to review in 4 days.

Solution:
I worked with my agency’s copywriter to quickly get a script written for three videos outlining each part of the MVP initiative. Given the tight deadline, I created storyboards and moved on to video production before the script was even approved or voice talent was chosen. While the pacing of this type of video is inevitably driven by the cadence of the voice over, starting with a rough animation gave me enough of a leg up to get the video over the finish line. I made the videos fairly simple so that they could be easily edited with client revisions since we did not have time to wait for a solidified script before production. In the end there were multiple changes, but everything was wrapped up on time to a very happy client.

Storyboard (Mission/Video 1)